13 Free Press Release Templates for Any Occasion [Download]

Event Announcement Press Release Template

Event Press Release TemplateEvent Press Release Template
Event Press Release Template

Real-world press release example:
VMWareBulgaria: Upcoming events & networking opportunities in May[16]

Accuracy is extremely important here—don’t forget to include the event’s name, venue, organizer. If you invited experts to speak at your event, provide a brief description of their profiles. When planning their presence at various conferences, journalists want to know ahead of time who they will be talking to and about what.

If you intend on sending out invitations, make sure journalists know when and where they should RSVP. Don’t just throw the event’s title and a link to its Facebook page in your release—it’s extremely bad practice. If you’re writing about a past event, make sure you include quality photos (captioned with the photographer’s name).

Note: try not to jam the journalist’s inbox with files that are too large. You can use tools to help you compress these files or refer the readers to your online newsroom[17] where they can view all the images and download the ones they select in their original size. For more information, check out our in-depth guide on writing a press release for an event[18].

Music Press Release Template

Music Press Release TemplateMusic Press Release Template
Music Press Release Template

Use this free press release template whenever you want to tell the world about a new album or single release or a new gig coming up. Add a teaser to your press release—it’s possible when you’re publishing your news online! All you have to do is embed a SoundCloud or YT code into your story. Also, mention the genre your album fits into.

Don’t forget to include a brief note about the artist and what links them to your brand. If there are partners involved in the project (e.g. artistic patronage), make sure you mention them, too. Journalists will also appreciate some quotes, images, or cover design. Some excerpts from reviews of an album/concert will be welcome, too.

New Book Announcement Press Release Template

Book Press Release TemplateBook Press Release Template
Book Press Release Template

New book releases are generally similar to music album releases, but experts on the subject frequently recommend adding something extra to such a press release: an excerpt from the book, quotes from the latest reviews, info on the writer’s conference, the author’s bio, or a list of past publications or awards.

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