There are generally two writing styles & tones to be used in
a Press Release: Achievement and Journalistic.
While the Achievement tone is more upbeat and exciting, it often
won’t lead to wide spread reach.
The journalistic writing style is best suited for your Press
Release. This option follows a neutral and descriptive voice,
focusing on the facts, the story and the purpose.
Adopting this journalistic approach will enable reporters to
save time and cut right to the heart of the story. You’ll be doing
most of the work for them and presenting it in the same light and
style they would.
It’s best to favor this type to writing style & tone within
your Press Releases altogether and save the achievement style for
your company blog.
There you can then deliver a more authentic and personalized
message in your voice to your core audience.
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