There are some clear rules when it comes to writing press releases – covering everything from the news angle to structure. Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results Is your story newsworthy? Before you write and issue a press release[1], ask “Is there news value in this story? Too often...
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Chapter 3: Advanced Guide to Writing Powerful Press Releases So you have the headline – now what? Now it’s time to fulfill the promise you made with your headline and deliver a lead and body that keeps the attention of the reading reporter to the very bottom, right through your Call To Action, boilerplate, and contact info. We are going...
Sending a press release like we used to 15 years ago is a dying practice. Communications departments and fashion, luxury and cosmetics agencies are evolving. They’re finding new ways to communicate, ways that resonate much more with the way we spread our messages on social, or interact with journalists, influencers, consumers, and users. “53% of users claim that they receive...
READ MORE 7 Ways to Make your Press Release Visually Stunning
